Assume you’re killing own firm to beat competition Tuesday May 25 2021 Business is much about problem solving. “A well defined problem is 90 percent solved” said Albert Einstein. Effective problem-solvers are able to look at issues from a number of perspectives. One of the most useful ways to do it is to get out of your own head space, and see things from the viewpoint of your competitor. Imagine your most threatening competitor wants to kill your company. What would they do? How do you innovate, reinvent, even when you feel stuck? How do you break out of an ‘in the box’ mindset and see things differently? Is your organisation falling victim to the arrogance of the Titanic syndrome ? Doing one simple fun engaging 40 minute ‘kill the company’ exercise with your management team may get the group unstuck, and spur innovation.