Astro names AVP of content marketing for OTT Details Astro has appointed Awin Roslin to AVP, content marketing, OTT. Awin told A+M that she reports to Hilda Shamsul Bahri, Astro's SAVP head of brand and communications, Malaysia OTT, and her role focuses heavily on the marketing campaign strategy and putting together the go-to-market plan for its content and titles. "I am honestly excited to be back doing content marketing, especially in video on demand (VOD) because I have always believed my strength lies in telling stories to the audience. As much as I am stoked to be back doing VOD, I am also curious to see where this will take me," Awin said. She added that the VOD industry will come with a new set of challenges compared to when she was with iflix a few years back.