At Google I/O, the company attempted to Blur the Line with Apple on the Issue of user Privacy
Google is out to blur the line with Apple and become an equal leader in keeping user data private, even with its ads. In an 8-minute segment on 'Privacy by Design,' Google's Jen Fitzpatrick, SVP Google Maps, walked through Google's commitment to privacy on multiple levels. From introducing new tools, initiating open sourcing projects and updating current tools like Password Manager.
One new tool presented is called 'Differential Privacy' that will ensure that a user's individual data could never be used by advertisers. To capture what Google's message is on privacy accurately, we're providing a video below that lays out their message.