At Verloop.ai, all roads lead to content May 5, 2021 Top of The Funnel is a video series by Pepper Content featuring interviews on marketing leaders across industries with a focus on digital and content marketing. This week, Siddharth Sharma, Head of Marketing, Verloop.io, speaks about the changing role of content in marketing. 0 CLAPS If you’re still confused you get into an IT services company like Infosys. If you’re still confused you do an MBA. And if you’re still confused, you get into marketing.” This is how Siddharth Sharma, Verloop.io’s Head of Marketing, describes his career and foray into marketing. While he may make it sound all very accidental, his roles across companies like Manipal, Clevertap, and now B2B enterprise company Verloop.ai, show that there might have been more hits than misses. At the end of the day, he says, he is a marketer because he is passionate about marketing. His background as an engineer inspires him to think about how he can ‘program marketing’.