Atlas Honda prices rise for fourth time in 2021 Bike segment registering strong demand due to drastic cut in financing cost PHOTO: FILE KARACHI: Taking advantage of soaring motorbike demand, Atlas Honda has hiked prices of its bikes for the fourth time in 2021. “Despite bearing a low import cost on the back of appreciation of the rupee against the dollar, Atlas Honda has increased prices of motorcycles by Rs1,600-3,000,” said Association of Pakistan Motorcycle Assemblers (APMA) Chairman Muhammad Sabir Shaikh. Topline Securities’ analyst Fawad Basir said that the bike market had strong demand due to a drastic reduction in interest rate by the central bank. Citing figures, he said sales of Atlas Honda grew 25% in the first nine months of current fiscal year on a year-on-year basis. “A massive proportion of bikes in Pakistan are sold on bank financing,” he said.