Friday, 16 April 2021, 11:34 am New Zealand’s primary sector has continued to thrive in the past year, surfing off a wave of global demand for quality, safe healthy food products. It has come despite some severe supply chain challenges, both here and abroad, in markets whose consumers daily lives’ are far more constrained than what us Kiwis have become accustomed to. Despite positive continued confidence, we have recently seen the primary sector’s growth story be limited more by human resources, than by lack of future markets. The growth potential in areas like horticulture in particular is increasingly tempered by the