April 08, 2021 ONE of the biggest concerns of many countries today is implementing or rolling out effective information about the pandemics or infodemics – the kind that enlightens, inspires and encourages the public to trust their government strategies and align their health behaviors and decisions to these strategies so that the overall goal of reducing or curbing the spread of the coronavirus is attained. The Philippines is miserably struggling in this area because of either wrong information, withholding of vital information or mishandling of information. It has been repeatedly said that proper and effective risk communication builds the foundation of public trust. This has not been achieved by the national government, given its inefficiency at several major aspects of globally identified pandemic countermeasures, from identification and contact tracing, isolation and quarantine, vaccine programs and other interventions to the simplest strategy, which is risk communication and community engagement (RCCE).