Time for a look at the Business News now with marc ashdown. Hello, this is World Business report, im marc ashdown. We start in the us, where the all important Inflation Data is just out. Prices inched up injuly, but less than expected. The Consumer Price index, a key inflation figure, rose 3. 2 compared to a year ago. It was running at 3 injune, so on the face of it, the pace of price rises has ticked up again. But the markets had expected a bigger increase, so could todays figure be good news . And could it be enough to persuade the Federal Reserve to leave Interest Rates unchanged next month . Lets bring in our north America Business correspondent michelle fleury. Firstly, talk us through the reasons behind this uptick. Inflation had been easing gradually, why has it gone up . Some of this has to do with comparisons of where we were last year and the way the data is compiled but some of it is things like rising Housing Costs and stuff like rising Housing Costs and stuff like that. I think broadly speaking if you talk to most economists, they think the economy, the Worlds Largest economy continues to move in the debt right direction and if anything they are pretty optimistic after this report hoping that it means the Federal Reserve might not have to raise Interest Rates any further as it tries to Team Inflation because when you strip out things like food and energy costs which tend to be more volatile the underlying picture looks pretty good and that is why you are seeing traders on wall street reacting positively in the markets rose on the news. ,. ,. ,. ,. , the news. Quite a few bits of data, an hinu the news. Quite a few bits of data, Anything Else the news. Quite a few bits of data, Anything Else grabbing the news. Quite a few bits of data, Anything Else grabbing you the news. Quite a few bits of data, Anything Else grabbing you that. The news. Quite a few bits of data, | Anything Else grabbing you that will Cheer Investors . 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In terms of the curve are we expecting this your sound but. In terms of the | curve are we expecting this pause your sound but. In terms of the i curve are we expecting this pause or are we, do homeowners need to brace themselves for bad news potentially . There is an expectation that maybe they will pause or that what markets and investors are hoping for as a result of this data. As for policymakers, they have said they are data dependent and will continue to study it and based on that this does look better. The thing for americans like now is that even though prices have been slowing down and beginning to cool, they still feel under pressure and so there is that sense if you look at Credit Card Debt in america the new york Federal Reserve said it hit 1 trillion for the first time ever. That does spell some bad news, it dispels some pressure for consumers and i think that might give the Federal Reserve room if they wanted to hit pause and stop raising rates. As ever, thank you disney is raising prices and expanding adverts on its streaming service in a bid to try and revive the business. The Entertainment Giant has been struggling because of a drop in revenue from tv ad sales. And blockbusters like the new indianjones film havent exactly lit up the box office. Earlier, i spoke with georg szalai whos the Global Business editor at the Hollywood Reporter and asked him more about what sorts of changes customers will see in the coming weeks and months. The company is trying to roll out its ad supported package which is already open in the us but you will see that coming out in europe at the end of the year. November is going to be the big date there. So what you will see, if you are struggling to pay what you are currently being charged, you might want to downgrade but you know in return watch some ads. Which is good for disney because it makes more money from those ad supported packages. But at the same time, people are going to pay £3 more a month, starting later this year as well, because the company says we have been creating so much value people should pay more for what they currently have. Disney also facing some obstacles, some big issues, im thinking the hollywood writers and actor strike and also streaming now is a huge competitive business. Just talk us through the factors at play here. Yes, the company is battling on all fronts like a lot of companies in hollywood these days. What bob iger who returned to save the company late last year, he is trying to make more money from streaming by cutting costs on one hand side which might mean fewer new Content Pieces for fans of the company like some of the viewers. At the same time, getting more money from people who sign up with a streaming service and the ideas that may be in the next couple of years the company will finally make a profit. Its lost more than 10 billion over the last few years in streaming and a lot of other companies have been doing the same. And the Writers Strike is a big challenge and the actors strike as well. We might see content running out sooner or later for hollywood, so they really have to make peace here. Of course the ceo had that investor call yesterday, it must have been a tricky one for him. Did he have any good news to share . He was trying to play the diplomacy card. He recently made a fairly aggressive comments that did not go over well with a lot of the labour units in the us so he tried to say, hey, i am personally committed, i am going to spend more time trying to figure things out and maybe reach out and hand an olive branch to the labour units so we will have to wait and see if he manages to do so by the end of the year. Lets turn our attention to sri lanka now, because its betting its future on tourism. The country was brought to its knees just a year ago by the worst economic crisis in its independent history. After a 3 billion bailout from the International Monetary fund, the government is counting on Tourist Money to shore up its foreign currency revenue. Ar chana shukla reports. The tide has begun to turn in sri lanka. The pristine beaches here are again buzzing with surfers, waiting to catch the perfect wave. In this town on the eastern coast of sri lanka, the peak of the economic crisis coincided with their main tourist season, hitting local businesses hard. And this Surfing Destination is still picking up the pieces. This Surfing Instructor is back to giving daily lessons to tourists, a respite from last year, when the economic crisis forced him into fishing to support his family. But he says a full recovery is still distant. Due to the price change we are struggling a lot. We have to put the price up for the surf lessons and accommodation but still we pay quite a lot of money for the Electricity Bill and for other basic needs. Crowded beaches and busy hotels are promising signs for sri lankas tourist trade, its biggest foreign currency earner. Tourism revenues are up 30 from last year. When i came last year, there were few shops open and here was almost no people. To see now difference, its amazing. So many new places have opened up and the businesses are coming back and many tourists are coming back. Its a good atmosphere now. Some of the bigger players are more optimistic about navigating the recovery. The recovery so far is quite magical for us. The emirates, the qatar, the singapore airlines, air india all these big carriers are coming. Back and increasing their frequency to the country, along i with our national carier, to the country, along with our national carrier, sri lankan. However, very high cost of borrowing and a migration of the countrys skilled workers, from chefs to housekeeping staff, remains a major worry. I cant see a lot of new developments happening, construction happening, until the cost of borrowing comes down. Most of our chefs are now in australia, new zealand, canada. So, our biggest losses were in the kitchen,. Then we lost engineering staff, we lost financial staff. Many say the crisis has set the country back by five years, leaving behind significant gaps which will take some time to be filled again. Here in the uk, brits are spending on last minute getaways in other news. Wilko, the uk high street homeware retailer, has collapsed into administration putting 12,000 jobs at risk. The chain has been unable to find Emergency Investment to save its 400 shops across the uk. The firms boss, markjackson, said management had left No Stone Unturned in its attempts to save the business. Alabama reported its strongest growth in two years, a focus on low cost product seems to be attracting customers. They posted revenue of 32 billion up 14 from the same period last year but that was hit by strict covid lockdown is. The shares are up 6 . Around the world and across the uk, this is bbc news. Keeping it clean, this is the clean eco museum tent, a place to show off Community Projects that have been going on in preparation. These squares were knitted and crocheted by people in the area then decorated by local schools to celebrate place names, building excitement across the generations. It has been buzzing for months. Everybody, you look around you when you travel through and you will see all the artwork and the signs and banners and everything. It is a Massive Community event. They cheer in welsh. But Welsh Government says it is doing its bit to support with a core grant of £1 million and one off grants of £1. 75 million towards making the festival more inclusive, with free admission for low income families. The sun was shining for one of the eisteddfod ceremonies this morning and the weather is due to keep improving. Many of us here are hoping that wellies can stay in the car for a few days. Youre live with bbc news. Pack to those amazing pictures from the Virgin Galactic space flight which hasjust landed in new mexico. It blasted off 19 minutes ago and separated from the carrier plane. Let me show you those, roughly at the altitude of 311,000 feet and wanted separately will see. There it goes, the rockets boosting and then went for about one minute like this at quite extraordinary speeds. We heard about a little early at the g force on board for those passengers that takes them 85 kilometres above the earth right to the urge of earth and you just got a glimpse from inside unity showing the passengers and hopefully you will see when they get to 85 kilometres at the moment of weightlessness you will see them on from their seats and that weightlessness they have trained for but it is one of those really remarkable moments for the tourists, the reason i am making this trip into space. And you see there as you get a sense they are of the earth that they can see, that is the moment i was describing, a thumb goes up and there they are. Zero gravity and they begin to float around. It only lasts for a couple of minutes within that rocket ship but clearly they are loving every second as they tear out of the windows as well, it is that zero gravity chance to see the earth. And we heard our guests earlier talking about that moment that all astronauts talk about where they looked back at the earth, they see the curvature of the s, it is quite a sight and we saw those pictures are little earlier here and that is why they are there with their noses pressed to, that is exactly what i was describing, the shot of what they can see obvious and then it has not been a huge amount of time at that altitude but it is come to an end with a landing here and every part of this operation has gone like clockwork, it started on time, and here we are about to have the wheels back on the ground after that 90 minute space flight. Those three space tourist, a mother and daughter and an 80 year old and we saw all of them in those picturesjust revelling, enjoying every moment of it. We know thatjon goodwin paid around a quarter of 1 million for his ticket back in 2005. He has parking but determined to make this trip. He has parkinsons. He has done it, the second person with parkinsons to make a trip like this and alongside her mother and daughter who won their tickets in a competition but were absolutely telling the media over the last few days how much they were looking forward to it in terms of breaking barriers and they have completed that space flight as they come to a standstill there back in the new mexico desert. 90 minutes to the very edge of space. Virgin galactic, that Mission Completed their and you can see the clapping, fists, they have really loved every minute. We will have more on that story here later on the programme. Just take you through some of the pictures from the last 90 minutes. A State Of Emergency has been declared in ecuador after a candidate in this months president ial election was shot dead outside a Campaign Event in the capital. The countrys president suggested that organised crime was to blame for the killing, but says the election will go ahead as planned. This report, from frankie mccamley, contains some pictures of the attack. Holding a political rally in the capital, quito, Fernando Villavicencio vows to root out corruption and take a tougher approach to the growing number of gangs in the country. After hes led out, flanked by his security and helped into a car, dozens of gunshots are fired. Gunshots. The president ial candidate is shot three times. In the building behind him, panic ensues. People desperate to find cover wherever they can. In the chaos, nine other people are injured, including two Police Officers. Translation i was behind my brother, and at that moment i it was like a glow worm of bullets. I went to a bathroom vent, crawling. The shooting lasted so long. Taken to a nearby hospital where the candidate was pronounced dead, protesters gathered overnight as one of the largest gangs in ecuador, los lobos, claimed responsibility. It was only last week that the 59 year old said he and his team had been threatened by a gang, which has raised questions about his protection. Translation this murder, we dont understand where the police were, where the Police Protection was, knowing that fernando had danger of threats. With less than two weeks to the election, the countrys president , whos not running for office again, has declared a State Of Emergency. Translation the armed forces from this moment are mobilized. Throughout the country to guarantee the safety of citizens, the country, and the freel and democratic elections. Despite being a relatively safe and stable country in latin america, crime in ecuador has been on the rise, driven by colombian and mexican drug cartels. And this is the third politician to be killed in recent months, fuelling concerns surrounding the safety of other candidates and the strength of the gangs. 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