Impossible, do you think . Well, it all depends impossible, do you think . Well, it all depends on impossible, do you think . Well, it all depends on What impossible, do you think . Well, it all depends on What starmer i it all depends on What starmer means by resetting relations. I think there is a lot of room for resetting What has been quite acrimonious relations since brexit but that doesnt really mean going all the way to of course rejoining the eu or even single market. I mean the Customs Union could perhaps be the trophy, and even that i think has been denied by starmer, so we have room that the room is limited, and i think that is What hes going to pursue in germany. Lets not forget that germany was always the country in the European Union, orat least the country in the European Union, or at least the largest country in the European UnionSupporting Brexit to the very end, sorry, supporting britain, not brexit, to the very end. So i think germany is the place to go to get some gains without going all the way into eu anticipation. Going all the way into eu anticipation. Yes, there are re orts anticipation. Yes, there are reports locally anticipation. Yes, there are reports locally in anticipation. Yes, there are reports locally in germany. Reports locally in germany saying Olaf Scholz would like to move this forward, and quickly as well. What are the benefits to germany that this relationship is repaired . I think the main benefit was that britain was always the most pro market large economy in europe, and germany fears frances quest for industrial policy, State Intervention in the economy, so britain, for germany, is a Balancing Act in where the eu is heading, and its always been the case, so in that regard i think the germany britains corporation if not Eu Participation its extremely important in economic affairs in particular. I suppose there is this element of the financial burden as well in germany. There will be meetings with german business leaders. What are the key sectors Olaf Scholz will be presenting to Sir Keir Starmer . Well, there is of course a very important sector for the uk well, there is of course a very important sectorfor the uk in particular, but i think that scholz can participate. It has increased enormously the cost of imports from europe and goods and food from the eu and the other way around. Around 400 Million that can be saved out of this. 400 Million that can be saved out of this out of this. We have ust lost the last Part H out of this. We have ust lost the last part of out of this. We have ust lost the last part of What out of this. We have just lost the last part of What you out of this. We have just lost the last part of What you are | the last part of What you are saying, the line just broke up but im going to say thank you very much indeed. Apologies for that, we appear to have gremlins in the commons today. In the communications. Sterling hit its highest level against the dollar in more than two years on tuesday. This is on expectations that the us Federal Reserve will start lowering rates more quickly than the Bank Of England. It all boils down to recent comments from the us and uk Central Bank chiefs. The us Federal Reserve chair, j powell, said that the time has come for rate cuts, whilst the bank of England Governor Andrew Bailey warned that it is too early to declare victory over inflation in britain. Lets discuss this with jane foley, head of Fx Strategy at rabobank. Hello to you. So steady as she goes, it sounds, from the Bank Of England. Goes, it sounds, from the Bank Of England of england. Certainly, and aaain of england. Certainly, and again this of england. Certainly, and again this comes of england. Certainly, and again this comes back of england. Certainly, and again this comes back to i of england. Certainly, and i again this comes back to the inflation picture, so for Instance Inflation in the last few months becoming a lot lower, but if we look at the Services Sector inflation, now remember the uk is a service is dominated economy and within the Services Sector, if you run a restaurant or a the Services Sector, if you run a restaurant ora pub, the Services Sector, if you run a restaurant or a pub, wages are a very large part of your outgoings, a part of your bill, so Services Sector information in the uk reflecting still the tightness of the Labour Market remains quite high. It has come down from its highest but at 5. 2 it is a little bit too high for the Bank Of England to cut Interest Rates at consequent meetings, so we have an August Interest rate cut already from the Bank Of England but in our view the Bank Of England are likely to cut only once a quarter may be, whereas it now seems quite likely there is a strong risk that the Federal Reserve could cut Interest Rates may be four times between september and january of next year. January of next year. Investors are looking january of next year. Investors are looking for january of next year. Investors are looking for those january of next year. Investors are looking for those high are looking for those high yielding assets. How is this all being viewed by them . To be honest there all being viewed by them . To be honest there is a all being viewed by them . To be honest there is a little honest there is a little bit more in terms of the picture in the uk from stirling. Whilst it is not a great performer in the months to date, it is the best performing g ten currency in the year to date sterling. Certainly if you measure it from around the time of the uk election, it took over from the dollar is the best Performing Currency in the year to date and that is partly a fraction of the market becoming more optimistic about a stable environment politically for the uk. Investorsentiment environment politically for the uk. Investor sentiment surveys have been coming back a little bit, so there is a little bit more optimism surrounding the politics in the uk, and we will have to see whether or not that Honeymoon Period really lasts beyond the October 30 budget or not. � ,. ,. ,. , not. Im ust going to throw the at not. Im just going to throw the at you not. Im just going to throw the at you because not. Im just going to throw the at you because theresl not. Im just going to throw i the at you because theres so much talk about this in the business world, i ignore it. Everyone is watching nvidia earnings to be released. How and why is this so important, in terms of tech and aia, why is nvidia, there are so much anticipation about this announcement . {iii anticipation about this announcement . ,. , announcement . Of course nvidia has been central announcement . Of course nvidia has been central to announcement . Of course nvidia has been central to the announcement . Of course nvidia has been central to the whole has been central to the whole Ai Story for the last couple of years postop in fact it has been one of those stocks that has really been performing quite well if you go back the start of last year, but there has been a little bit of anxiety over the last few months about whether or not investors have overdone that investment for tack and that is why we are watching the Video Today to see whether or not expectations have been off the mark about aia or not. Mark about aia or not. Thank Ou Mark about aia or not. Thank you very mark about aia or not. Thank you very much mark about aia or not. Thank you very much indeed. Later today, the paralympics will be officially under way, after the Opening Ceremony in paris. Its 11 days of elite competition, across 22 sports, involving 4,400 athletes representing 128 nations. While many cited the london 2012 games as a watershed moment for the paralympics, can paris 2024 raise the Bar Forfairer Sponsorship in the Paralympic Games . Joining me now is nicola kemp, editorial director, creativebrief, a marketing intelligence platform. Welcome to the programme, nicola. So when it comes to sponsorship, is there any particular sector that is attracted to the paralympics . Its really interesting because there is a huge Marketing Opportunity here. There is a real sponsorship gap, so this is an opportunity that crosses sectors. You do tend to see the same core sponsors as you do in the olympic games, so we see a lot of automotive brands like toyota has got some really interesting paralympic campaigns, orange in france is a wonderful paralympic campaign but this is an industrywide opportunity that travels beyond an individual sector. We opportunity that travels beyond an individual sector. An individual sector. We ran a re ort an individual sector. We ran a report on an individual sector. We ran a Report On Our an individual sector. We ran a Report On Our business an individual sector. We ran a | Report On Our business Matters Programme on radio and we were talking about bridgestone, and their connections with the paralympics. What do these brands get in return . A lot of this is all about audiences, isnt it, how much engagement isnt it, how much engagement is there on tv, Around The World . ~ ,. , is there on tv, Around The World . ~ ,. , ~ world . Absolutely, and i think thats really world . Absolutely, and i think thats really important world . Absolutely, and i think thats really important point. Thats really important point as the paralympics kicks off. Media coverage is the fuel. That is What the brands are paying for and we are seeing this very interesting era of Sport Storytelling where we are seeing stories told with greater depth and authenticity, but the opportunity for the paralympics is notjust because it is a good thing to do for society, the fact is 10 of the population is disabled but when it comes to representation in advertising, less than i of adverts feature people with disabilities. So even if you dont have a disability now, chances are youre going to become disabled in your lifetime. So brands arent representing those people. So for a brand like bridgestone to really be recognised and represent and value a huge underserved part of the population is really, really good for business. Population is really, really good for business. And when it comes to good for business. And when it comes to the good for business. And when it comes to the money, good for business. And when it comes to the money, the comes to the money, the investment that is put on the table, how does that match with the olympics . The olympics . That such a Great Auestion the olympics . That such a great question and the olympics . That such a great question and the the olympics . That such a great question and the fact the olympics . That such a great question and the fact is the olympics . That such a great question and the fact is there i question and the fact is there are no figures on that investment gap. When you think about you measure What you treasure, it shows that as an industry, Sports Marketing has been perhaps culpable of not really taking the paralympics seriously. Now i paris 24 being a watershed moment, hopefully it is about closing that gap across the Board And Marketing being a very important part of that. Cards, with some depicting him as a superhero and motorcyclist. With the details from new york, heres the bbc� s ritika gupta. In an attempt to win over crypto friendly voters ahead of novembers election, Donald Trump is offering a fourth collection of non fungible tokens. Collection of nonfungible tokens. ,. , tokens. These cards show me dancin tokens. These cards show me dancing and tokens. These cards show me dancing and even tokens. These cards show me dancing and even holdings. Tokens. These cards show me dancing and even holdings in | dancing and even holdings in Lrilcoin Dancing and even holdings in bilcoin is dancing and even holdings in bitcoin Is Bitcoin is. The new batch Features Bitcoin is. The new batch features 50 bitcoin is. The new batch features 50 Nft Bitcoin is. The new batch features 50 nft is, bitcoin is. The new batch features 50 nft is, with| features 50 nft is, with additional Trading Card showing trump as a boxer, dancing and even as a superhero. The release includes packages that promise physical gifts to buyers. Purchases of 15 nft is can get a piece of Trams Debate Suit while buyers of 75 nfts will have dinner with trump in florida. Trump says his previous sales have generated more than 4 Billion more than 4 Million in revenue and has cut isnt clear. The Nft Sale is happening as trump builds on the growing interplay between crypto and politics. Trump has vowed to support Bitcoin Mining in the us and to work against creating a Central Bank digital currency in the country. Lets get some of the days other news now. Sony is raising the price of its flagship Playstation 5 Injapan byi9 . Starting from september 2nd, the console will be sold for around 550. The company says it has been hit by a severe external environment. The Playstation 5 is around four years old, and sales of the device fell in the most recent quarter. American weight loss drugmaker, eli lilly, says it will sell new vials of the Zepbound Drug at around half the price. The drug was previously only available as injector pens. Supply chain constraints have stopped the company from filling its pens, leading to widespread shortages of the drug, earlier this year. Eli lilly said the move would increase us consumers� access to zepbound. Around the world and across the uk, this is bbc news. Remember last week, we told you about a possible mega takeover of the japanese Parent Company of 7 Eleven convenience stores . The offer came from canadas alimentation Couche Tard but there are reports that Seven I Holdings is discussing ways to defend itself. Mariko oi has been coveirng the story for us from our asia business hub, as she recently spoke to the boss of Seven I Holdings. This is a big story, isnt it, because there is the possibility that the government may well step in here. Absolutely, and the latest is i have just heard back from Seven I Holdings who basically told me there is no update to the situation, but there has been a report in the financial times and the latest i have just heard back from Seven I Holdings who basically told me according to that report one option was by applying for the same status as companies in the nuclear or semiconductor industries by arguing that convenience stores are so critical in events like natural disasters, and its role would be threatened by foreign ownership. As i said, Seven I Holdings has not confirmed their split basically at the moment its takeover would only need Government Approval after a deal had been agreed, but if its status was to be upgraded, a foreign bidder would be subject to vetting by the japanese government. Officially the company has set up a special committee to discuss the bid and they must follow the bid and they must follow the governments new guidelines, which encourage japanese companies to n