Bed Bath & Beyond Reveals Next Step In 3 Year Transformation With Launch Of At Least Eight Customer Inspired Owned Brands In 2021 Company's Plans Represent Biggest Change in Assortment in a Generation News provided by Share this article Share this article UNION, N.J., March 3, 2021 /PRNewswire/ -- Bed Bath & Beyond (Nasdaq: BBBY) today announced the biggest change in its product assortment in a generation, with plans to launch at least eight new Owned Brands in fiscal 2021, with six of these being launched sequentially in the first six months of the fiscal year. Marking another major step in its recently announced comprehensive growth strategy, the Company will launch thousands of new products available only at Bed Bath & Beyond to drive differentiation, preference, and authority in the $180 billion Home market.