Even your dreams will come with commercial breaks now. Every year, companies try to top each other with the most memorable commercial to be aired during the Super Bowl. This year, however, once beer-maker is going above and beyond, trying to get people to dream about its ad instead. Molson Coors announced in a press release that it created a film using specific audio and visual stimuli to “induce the most refreshing dream you’ll have all year.” According to the release, the company claims the footage can influence the dreams of the film’s viewers and trigger them to “dream the Coors Big Game Ad.”