Important thing. My name is elena alshevskaya, i am the Deputy Director for tourism of the berezensky biosphere reserve. My name is alexander budgusaim and i am the general director of the dynamo National Olympic stadium, a stadium innate for your victories. We will introduce you to people who have found their vocation. For me, dynamo stadium is part of life. Leading such an arena is not an easy task. We suggest spending one day with specialists to learn all about the intricacies of their work. The reserve has a very large species diversity of both plants and animals. Our main task is to preserve nature for the present and future. Watch on the tv channel belarus 24. The program tell dont be silent is on air again. And today our guest is the chairman of the beltelerokia, Ivan Mikhailovich eismant. Ivan mikhailovich, we already discussed, last time, what is in the country media meter, now that we clearly know the picture of what our beloved viewers are watching and what they are not watching, well, i hear that every week in the top views there is still a political program, this is different, a club of editors, understandable politics, panoramas and so on, Many TelevisionNews Agencies produce such a rating product, which is watched, but against this background, it is curious. How to develop entertainment content, well , now the times are such that the first places are occupied by social and political broadcasting, although it was different when there were tv series in the first place, some entertainment programs, although in the top, as far as broadcasting in general in our country is concerned , there are entertainment projects, i mean, right now this week, russian productions, for example, malakhova, on ntv, ntv belarus, which is broadcast, this suggests that highlevel projects will be watched and will and can lead in such ratings, the same situation was with factorby, when with a share of 7. 8 of tv channel belarus 1, 2325 the share of factor byy was up to a million tv viewers watched this project if do, yes, invest in it accordingly and find what is interesting, and it will be at the top , thats what you need to do, because its watchable, how did it happen that you are a former policeman, very sincerely passionate about discipline, as i understand it order, they became the main lawyer of our artists and almost the main producer, because as much effort as you put into their promotion, it seems to me that today in the country no one does not do former things, my soul doesnt lie so much rigor and some. This absolutely not so, the people who work with me, i think that they will confirm this to you, i have an absolutely democratic rule regarding work in our company, and well , that means, maybe i have some kind of loud creative beginning, love to creativity, lets say, yes, but you believed in belarusian show business, it could develop, of course, look how many talented people there are, just a huge number, huge and you just need to give your back a little, well, try to make your way yourself, in secondly, television. Has many different functions, one of which is they are entertainment, we are a state Television Company, and the state Television Company must educate people, inform, entertain, educate, enlighten the same thing, yes, and we simply have to do this, our difference from other niche channels, on a typical tv channel belarus 1, according to their enormous number in europe, there are such bts in every country, or even several , sports, economics, health, new. And so on, if you want to laugh all day, then there is for that, you know, i wont name which channels , if you like to watch investigation until the night, that is. This channel, on such channels there should be both this and that, and the third, but you have this fact that politics interests the audience so much, still after all the shocks that we have experienced, it pleases , the upheavals continue, the simple fact is that in the neighboring country, of course, this cannot but influence, and well, this cannot but influence the people at the top of russian information and analytical, news releases, which programs that we broadcast, people im interested in this, i cant help but be interested, thats what, well, its a matter of life death, war and peace, the most important thing that worries people today in our country, i talk a lot with people, our journalists communicate and recently talked around the country , of course, people are worried and extremely grateful that we have not yet been dragged into in this story, thanks to the leadership of the country and the president , they increasingly remember the twentieth year and say that we would have had the same thing, asked why, not everyone can explain, but they feel that this could have happened, but it for very specific reasons it had to be there, because from they were going to build us antirussia, you see it now, yes, well, those people who were there in the twenties, well, i mean these are now fugitives, then the leaders of this rebellion, they said, well, yes, russia too, nothing, nothing too, in russia, we would become antirussia, we would withdraw from all integration associations, there would be a border with russia, exit from the department. B cooperation with nato, thats how it sounded in their document, this means that in ukrainian scenario of arming belarus with nato weapons, instructors, bases, and so on, the reaction to such actions of nato are also probably known to everyone, taking into account the fact that the russian and ukrainian conflict was inevitable, everything was heading towards this, and now stolteng said that he received a letter from putin, and putin asked him not to, take it away , please. From here, stop bombing everything, and the issue will be resolved, they said no, they refused, well, what happened happened, thats why people care, and we started with entertainment, this is a question, yes, we started with entertainment, but its impossible without it, do you hear, during the great patriotic war, a movie was made they made a wonderful movie, we couldnt go anywhere without it, but what we remember, lets say before 2020, well, most of the people were apolitical, they talked about it, declared it, that is, they were not interested in politics at all, this interest, like you are you evaluating . You know, well, we are now talking about some kind of sensations, i am a person who, there is a meter, there is data, i like to rely on research data, i dont know, weve been watching more tv series for years or so, heres a club of editors, also not its hard to say, our voter was different, yes, it was different, but according to the data, when we received it back then, of course, it was in the cinema, it was popular. Well, the fact is that it was people who began to be interested in this, perhaps they wanted, well, lets say, more education on this issue, or maybe they will be more literate, next time it will be more difficult to shake them up, well, first of all, once again i want to say, well, the most important need of a person is this desire to live, moves, lets call a spade a spade, this applies to the Russian Federation and belarus and the countries around, no one wants to participate, get the same thing on your territory and go to war. News broadcast that everything will be fine, but i see such logic in this , i can hardly imagine that now there is some man there about forty years old, he came home and said, so i would like to educate myself now, i will, i will watch, i think that the projects that we did played a role here, i will say without modesty, this is a compliment to our journalists, loud ones that hooked the audience from. Month after month, from year to year the same sociopolitical belarusian projects are in the top have a very good share of tv viewing they would have millions of views on youtube if we werent banned there all the time and people are already going to these projects they are interested in watching they are interested in lebedev to watch petrashka benedesyuk a new project for an agency yes in the top yes interesting the guys came and we did. They felt the style, since the share is high, well, you never know, the second, third, which is already an issue is interesting, people go for it, they are interested in it, well, against this background that you listed, we win the information war, as you think, again, i would like to see the results of some sociological research, although not so long ago the institute of sociology of the academy of sciences conducted and there the question was about trust in state media, a big drop in nonstate and growth of stateowned ones and this absolutely about what the state media did in relation to those socalled media are no longer the media and those socalled politicians, of course, but in the place of some, it was necessary to leave forever, some went into the shadows forever and no longer appear in the media field, because the degree , the level of lies that have been pouring out since the year 1919, generally 30 years on our people, well, we basically said, okay, if thats the case, we accept the fight, now there are no rules , the edit that we made with tikhomirova, probably five years ago we would not have dared, but this umbilical cord, when we cut it, why are we always in some kind of contact with them, but not us, but you, me and im not in contact with them, i dont read them at all, no, im not talking about us anyway, we share films about them, we expose them, we write about them, we expose them as fakes, this is necessary , of course, well, as for exposure and in order to bring it to light, of course it is necessary, but if a person pays a bribe of 5000 for modernization, not in construction, in modernization, in which hundreds of millions of dollars were invested, to give it away like that, and to take money from the russians, no, well , i know how i once tell the story all the time, how i flew on the same plane with by our very bnef members, neklyaev, the rest, everything i sometimes forget my last name with badges, i havent heard a purer russian language. And we always received the reproach that we were there, we didnt broadcast in english, we wanted to in english, it was all important to them that the panorama broadcast in english, and then i talked about this at the club, i think, wow, wait, what about the belarusian language, what about the language, the purest, russian language, we know that you came up with the ideas for creating such new projects as factor buy, 100 questions for an adult , also a very popular project, and heroes, you are satisfied with the results, im pleased that these projects appeared for a variety of reasons, and i like 100 questions, the children are just wonderful, well , it has its own kind of atmosphere, despite the fact that its just starting to go on air, its just being launched, to unfortunately, we still cant, well, get the guests we would like, they are afraid, embarrassed, and you listen to a lot of refusals we receive from famous people, from i dont know for what reasons, i dont know why, this concerns not only government some employees, but even, but even media ones, but maybe you should be afraid that some unexpected ones, because there are still quite frank questions that you have to reveal that you have never disclosed to anyone, you on these topics never publicly discussed, you, well, you looked, naturally, yes, when people ask you now in this studio, this effect, when children ask, we have a surprise, a question for you, attention to the screen, come on, dear Ivan Mikhailovich, are you planning to create a program about beauty or cooking, where the presenters will be children, this is alexandra, a schoolgirl from minsk, a dancer of the same age, ask you, we know this star, what will we answer alexandra, i think that alexander is such a talented person that even such a program can be created for her, because i have already seen, that she teaches some lessons on the internet, yes. Weekend , where there once were such programs, but then changes were made to the legislation, which prohibited advertising in childrens programs, advertising disappeared, programs disappeared, because these programs were prepared often produced from the outside, they became uninterested in it, we rewinded this situation back, but. We cant yet, heroes, well , there are still big plans for this studio, pavilions and big projects, we just moved away from covid, we also lost time, thats why were thinking about childrens broadcasting, by the way, they ask us very often and, well, a childrens channel , this is not a profitable story at all, but no, well, it definitely wont pay off, it will most likely be some kind of social, well, a childrens topic is always if a social project only if you produce something of your own that will be sold throughout the russianspeaking world, but most likely only films and cartoons will be sold, which is something we dont do, but its necessary, i probably dont think that i dont think, i dont think thats what i m thinking about right now, i dont i think it costs a lot, my father recently visited us, he said that he had a restful time with the children, what i mean is that those people who refuse to go there, they are simply doing it in vain, its like going swimming, but where in a pleasant sea, yes, but the format, the characters too, this its very similar, there are different franchises, we just had the same situation, sometimes it happens that belarus 5 wanted to make it back, i wanted to make Something Like this super. No longer run with hoops and jump ropes, do Something Like that for young people, but this is how it is now, yes, these are these heroes, but a family show , a childrens show at the same time, they were thinking about this at the president ial sports club, i m telling you quite seriously, one day by chance we started discussing this topic with each other and suddenly found out that those others have such an idea, thats how they were born heroes in their current form, and right away, when we started the first childrens season, we immediately agreed that the decor. Would be done in such a way that next year it would be possible to make an adult season, and thats what happened this year, right after the childrens season , look how celebrity will be there, well, for the first time it is among the people of the year, they joined us from different countries, from different countries, yes , classes, this concerns the childrens project, i visited the filming of this adult project, where our athletes and artists , of course, there were very, some of our presenters, let them forgive me for being detailed. After that, well, to follow up with one more creative proposal from young people, lets see, dear Ivan Mikhailovich, i have one question for you, what kind of pets do you like and when a program about cats appears on the beltya Radio Company, it will be right away, by the way, yes , i know this girl, this is my niece ivanka, she answered the first question in the second part of the question. A program about cats, where cats are my pet, my favorite pet, i have a cat by the way, uvanki there is also a cat, by the way, they are not friends with each other, for some reason, although we tried programs about cats, well, there will be a childrens program, oh , mikhailovich thought about the program, tell me, in a childrens channel, there should definitely be a program about cats, on a childrens channel, and i think that we will invite alexandra and sasha and ivanka there, if they pass the casting, if they become presenters, or if they dont . Will wear cats, with us, with us everything is fair, this is the theme of animals, its always a winning one, children, you see how many projects there are now, and on russian television, which, this prime time, and some kind of roundtheclock, this suggests that if these programs are broadcast more and more in a choir and different formats, it means people are watching it, but again you need to think about it, i am sure that in russia they do this productions, this is done by private companies. And they buy channels, we would gladly do this, if in belarus someone would do such things, we bought, by the way, heroes, despite the fact that we are filming, a private Production Company is responsible for this, which, well, on on on her responsibility for the filming of this project, we provide equipment, some people, and so on , we participate in the filming process, control, approve, but its so convenient for us, you know, when there is a team of people, here you are, they gave it. They do what they do and then show you the end result, its not very developed in our country yet, although many participants make projects that we show, that is, you dont avoid this partnership, no, its very convenient, so that we would need to vacate this studio and attract people there to other projects, we would say, so victoria tatyana, create your own company, recruit people, film, cook, sell us 25 issues of uh. Of this program, the price is such and such, you did the math, there is a profit, we have free space, free people, a new project can be done, but thats how it works, but we are moving towards this, yes, but it seems to me that this is also, a way out of the situation, well, why , so that suddenly we have the opportunity to do five times more projects, with our channels, we have five times more people typing, meaning, yes, meaning everything is on. Dragging, it seems to me that sometimes it is much more profitable to buy a good product according to your order, approved by you, an approved project, but this is very convenient and it would significantly increase the number of projects on our television content, we also plan to film series , yes, the grants we receive are distributed jointly with the ministry of information for the production of new projects, which means receiving grants for the production of Television Series and films, this is my next big. Dream, when we finally launch all formats of public political broadcasting there , i mean an information channel, and figure out how to create a large database, there are such plans for entertainment projects, and i will be absolutely sure that everything is on stream and this does not require Large Production costs, a large number of projects, then we will think about Television Series, and now we will take a short break, after a short break we will return to this studio again, for now subscribe to our telegram channel, thats what he calls it. We work 24 hours a day, 7 days a week to keep you up to date with Current Events in the country and the world. In addition, our team of journalists obtains valuable knowledge from experts on how to preserve and increase. There is also room for entertainment; every friday we bring to your attention the best projects and films of