Best CRM Software for Small Business Owners and Marketers Maintaining great customer relations can positively improve your bottom line, reduce customer dissatisfaction and facilitate business growth. That’s why Customer Relation Management (CRM) software is so important for small businesses. This is because it affords the opportunity to get more visibility from both customers and prospects with smooth marketing automation. And in turn, they provide you with valuable insights in identifying pain points and interact more with customers to better tweak your offerings. CRM software also streamlines workflow among customer support, sales, and marketing teams that enable lead management to expedite your sales funnel.