Best practices: Picking your music release date For artists preparing to drop new music, choosing a release date might seem like one of the more straightforward parts of your release strategy, but there is a significant amount of nuance that goes into choosing the optimal time. Here, we help narrow it down. Guest post by Whether you’re finishing up a new record or have your music ready for release, crossing the finish line means choosing a release date. And though it may seem like a relatively straightforward decision to make, it can have even the most industry-savvy artists second-guessing themselves.