Better Collective A/S: Better Collective completes acquisition of Action Network Regulatory Release 21/2021 Global sports betting media group, Better Collective today announces the successful completion of its previously announced acquisition of leading US sports betting media platform, Action Network, Inc. ("Action"). The purchase price of 240 mUSD (198 mEUR) is settled in cash and a 11.4 mUSD issuance of new Better Collective (BETCO.ST) shares, which are to be issued at a share price of 231.35 SEK (27,61 USD) which has been determined as a weighted average over 5 trading days prior to signing on May 3, 2021. Further, 10 mUSD of the cash payment will be paid on a deferred basis as settlement of certain existing share options in Action.