In a bid to explore and expand the new avenues in the overall term insurance market in India, leading private sector insurer Bharti AXA Life has enriched the protection cover segment with the benefits of 'Quit Smoking' and 'Stay Fit' in its life cover solution Bharti AXA Life Flexi Term Pro. The Bharti AXA Life Flexi Term Pro offers the option to cover the life up to 99 years and also provides a customised shield with multiple flexibilities to financially secure the insured and the person's family. The company introduced quit smoking and stay fit benefits for customers with an additional discount of 5 per cent on the subsequent renewal premium. The new protection solution stirs customers to get rewarded for a healthy lifestyle on quitting smoking and improved health status and reduce policy premium under the new benefits before the third policy anniversary and the second policy anniversary respectively.