Big Chalk Analytics Announces Transformative Marketing Effectiveness Solution Share Article Offering provides brands and retailers comprehensive, fast, cost-effective marketing measurement The time savings created by Big Chalk's automation translates into lower project costs for clients – up to 30% compared with industry norms. EVANSTON, Ill. (PRWEB) May 11, 2021 Big Chalk Analytics, a data strategy and analytics company, announced a suite of services to help companies drive better ROI through better evaluation of their marketing investments and to better predict the return on campaigns yet to be launched. The new offering, Marketing Effectiveness on Demand (MEOD), reduces project time, lowers project costs, and expands the level of insight provided by traditional marketing effectiveness studies.