BigBasket acquisition part of creating a large consumer digital ecosystem: Tata Digital CEO May 28, 2021 E-grocery is one of the fastest growing sectors in consumer e-commerce The acquisition of BigBasket fits in perfectly with the vision of creating a large consumer digital ecosystem, according to Pratik Pal, CEO of Tata Digital Tata Digital Limited, a 100 per cent subsidiary of Tata Sons Private Limited has acquired a majority stake in Supermarket Grocery Supplies Private Limited (BigBasket) – India’s largest e-commerce player in the food & grocery segment. Tata Group is building a digital consumer ecosystem addressing consumer needs across categories in a unified manner and online food & grocery is an important part of this ecosystem. Accordingly, this acquisition presents an attractive opportunity for Tata Group in its overall vision of creating a digital ecosystem, said a press statement.