Bing Webmaster Tools Gains Features From Microsoft Clarity Microsoft is integrating features from Clarity into Bing Webmaster Tools. Bio 201 READS Following a successful launch of Microsoft Clarity, features from the free-to-use tool are being added to Bing Webmaster Tools. Clarity allows website owners to see exactly what visitors are doing on their site without infringing on visitors’ privacy. It visualizes how the site is used in the form of click & scroll heatmaps, and can even replay entire user sessions. Search Engine Journal’s Roger Montti covered all the features of Microsoft Clarity back when the tool launched. This article will focus on the updates to Bing Webmaster Tools.