Birla recognised for addressing textile waste challenges Company is prioritising the increased use of alternative feedstocks like textile waste. 19th April 2021 The project case study presented by the company– Liva Reviva by Birla Cellulose and Fully Traceable Circular Global Fashion Supply Chains – was recognised for addressing the challenges of textile waste which is either incinerated or landfilled due to a lack of recycling technologies, as well as the lack of traceability in long and complex fashion supply chains. Birla’s Liva Reviva viscose fibre is based on 80% wood pulp and 20% pre-consumer cotton fabric waste and has achieved RCS (Recycled Claim Standard) certification. Since its launch in 2020, the fibre has been adopted by many global brands and close partnerships across the global value chains have helped in the establishment of viable reverse logistics, as well as creating higher value for textile waste for small scale waste recyclers.