Bitcoin Price Breaks $21,000 in Strong Rally Bitcoin has set another record, breaking two major psychological price levels in just one day. In brief The sudden surge might have been catalyzed by the influx of institutional investors, experts said. Additionally, the crypto market is much more developed today than it was in late 2017. The price of Bitcoin has reached another historic milestone today, surging over $21,000—and breaking a new all-time high. At press time, Bitcoin is trading just above $21,000 and is up 14% on the day. According to Gunnar Jaerv, COO of digital asset custody provider First Digital Trust, today’s rapid increase in Bitcoin’s price is likely a result of major institutional investors entering the crypto market and purchasing a portion of BTC’s limited supply amid a bull run.