Blackcurrant extract meets demand for natural cognitive health products Iprona, the Italy-based B2B fruit processing leader, has launched a European blackcurrant extract named CurrantCraft for use in cognitive health focused products. Interest in blackcurrant products has increased in recent years as researchers have linked the fruit, which is rich in anthocyanins, polyphenolic substances, antioxidants, and vitamin C, to a wide range of positive effects. Clinical studies have shown the superfruit supports markers of cognitive performance and is associated with reduced anxiety and fatigue and increased alertness. Other studies have linked the fruit to effects on sport performance, cardiovascular health, and eye health.