First to our lead, the worlds most valuable startup may be going public sooner than we think. The incoming uber ceo met with his new employees wednesday and thinks the company should go public within the next few months. He also outlined some of his Top Priorities at the job, including coming up with a new set of Core Principles and bringing in a new chairman to help implement the agenda. Ubers comm team treated out some of his remarks, saying the company has to change. What got us here is not going to take us to the next level. In addition to taking the ceo chair, he will likely get a seat on the board, opposite chairman Travis Kalanick. Meanwhile, Travis Kalanick has already expressed interest in returning to a more active role in the company which could create a potentially awkward dynamic that khosrowshahi will have to manage. In the meantime, it was all smiles at the new Board Meeting as Arianna Huffington shared this. We spoke with our bloomberg tech reporter, Eric Newcomer, and our global head of technology to find out what else happened at that meeting. There were sort of some jokes celebrating travis role at the company. Saying what got them to this point is not what will get them ahead. Obviously, this conversation about the ipo. 18 to 36 months seems very far to me. It is a distant thing with lots of hurdles in the interim. But this is a guy, khosrowshahi, who has run a Public Company for a long time, so he understands the importance of going public at some point. Emily what do you make of the show of camaraderie . The all smiles, the hugs . I think it is more than just what was said but also how it was said. This is a showing of unity. Ryan graves, one of the cofounders, was there. Travis was there, shedding tears introducing dara. Other Board Members were there. Perhaps not everyone on that very contentious board, but it was definitely a message sent to employees, drivers, and the media and their customers that they are trying to send, that these dark days are over. They want to hit the reset button and get out of these headlines a little bit while repairing damage to the brand. Emily travis says he wants a more active role. Travis is obviously very emotional about how this has unfolded. Do you think that person could be travis . For now, i would say no. The board approved an independent chairperson, which would be someone outside the company. They would have to reverse themselves there. Emily what role could travis take on . I think advisor could be the role for now. It is not clear if you will get more than that. Remember, this is all tied up in litigation. The other news today, is that, the lawsuit in march, it is moving to arbitration. It is somewhat of a victory for travis. He wanted this to be resolved, but his status on the board and the two board seats he controls is very much still in question. Pending the outcome of that, i think we will see what type of influence he will retain on the board and operationally. Emily lets talk about that lawsuit moving into private arbitration. He was asking for it to be dismissed, which it was not. Shervin pishevar, another early uber investor, released a letter today. It was in delaware to speak with the court. Bear with me i just want to read a little bit of it. He is coming in on the side of travis saying, we are swimming in the crucible of one of the grandest business and moral battles of our generation, and we writes with the souls indelible, eternal and permanent ink of righteousness. We write with the souls of thousands of lives saved, the lives of millions of jobs created liberating multitudes of drivers from the shackles of servitude to iniquitous taxi cartels of corrupt cabals that choked cities with their pollution of air and morals. I am glad i got all of that out. What is going on here . Eric i think, shervin he is a big friend of travis, and he has a lot of passion. He wants to show support. He is communicating in his own way that travis has done good by creating uber, which he sees as a public utility which broke up the taxicab coalitions. So i think he is trying to frame it in perhaps an overdramatic way. The problem is not only that the writing is overinflated, but it comes at a terrible time. This was a day about unity, and he is drawing more attention to the divisions that still are there. It feels a little tone deaf. Emily what is the strategy . Is there a strategy here . Brad i think hes trying to muster public support for what he sees as still a divided board, but it does not really make the argument all that persuasively. What do you make of that 18 month to 36 month time frame for an ipo . 18 months is a bit sooner than we would have thought, right . Eric it is near enough to say that it is possible, but who knows . It is so far away that it is hard for people to get their heads around and take too seriously. So, i think it is kind of a nothing statement which sounds sort of serious. Brad this is a company that is still going very quickly but is losing per quarter. Of strategiclot decisions about where he wants to grow and where he wants to pull back with businesses like uber rush. He needs to give himself time. I think right now, this is just the proverbial heisman stiff arm to give himself sometime while he figures out what is going on. Emily bloombergs Eric Newcomer and brad stone. A little later in this show, we will hear from the man who replaced Dara Khosrowshahi at expedia. Next, we bring you our exclusive conversation with dell chair and ceo, michael dell. His thoughts on the future of the cloud, next. This is bloomberg. Emily google agree to comply with europes demands for the way it operates its shopping search service. The tech giant faced a deadline on tuesday to disclose how they plan to stop discriminating against rival shopping services. Google said it is sharing the plan with regulators but declined to comment further. If google did not submit a plan to the e. U. By the deadline, it would have faced record fines on top of its 2. 7 billion penalty. Oracle is hiring another 5000 employees for its Cloud Software business. The move is the latest in a backandforth between oracle and its main rival, salesforce. Last week, the salesforce ceo bragged he was on track to hit record revenue for this year, a goal oracle was trying to hit first. Las vegas played host to vm world. One of the tech industrys top Cloud Infrastructure and digital workspace events. I caught up with Dell Technologies chair and Ceo Michael Dell for an exclusive interview. I started by asking what he was most excited about. Take a listen. Michael what we are seeing is the emergence of this sort of multicloud world. Customers are figuring out that cloud is not really a place but a way of doing i. T. They are modernizing, automating their existing infrastructure, and they are also leveraging the public cloud and other services and software. Vmware is incredibly well positioned, with their innovation they are creating to enable the new connected future, and do it in a secure manner. Emily when you say multicloud, you think public and private. You think hybrid cloud is the way the future . Michael i think customers are adopting i. T. In a hybrid fashion. All the customers we talked to are already using many different modes of i. T. And when you imagine forward to the future of an enormous number of connected devices as the cost of sensors comes down, you are actually going to have a distributed computing world that is far more vast than what we have today. Emily talk to me about some of the partnerships. Vmware partnered with amazon a year ago. They made it official. Vmware also partnering with google. What is the impetus to partner with what could be considered your enemies . Michael the partnership to us was about bringing together the number one private cloud with the number one public cloud. That gives customers great flexibility to leverage their Vmware Software and capability on a public cloud environment. That is great. With google, we are bringing together pivotal and very developerfriendly capabilities that pivotal has brought to half of the fortune 500 with kubernetes, a cloud operating system, put in the open source community. And bringing that to the 500,000 plus customers that vmware has in a secure manner. That is creating a developerfriendly infrastructure that allows companies to develop these next generation apps, put them in containers, and deploy them on premise or in the public cloud. This is exactly what customers are asking us to do. Emily do you have any concern that these public cloud owners could steal your private Cloud Business . Michael what i see is that when new things happen in the industry, if they are good for customers, if you stand in the way of those, you do those at your own peril. Just like when vmware just came out when it was a tiny company, when it was just starting, dell was the first server vendor to embrace vmware. Yes, we sold fewer servers at the beginning, because you could virtualize the server. But we ended up selling a whole lot more servers than we ever imagined, and now we ended up number one in the world in servers. We have been growing in double digits and since doing very well. When customers want different modes of i. T. , when they want the public cloud in addition to the private, it is important for us to listen and bring those capabilities to our customers. Emily so when it comes to the amazon deal or the google deal, how can dell, in particular, more broadly, use that deal . Michael vmware and pivel are both parts of Dell Technologies. Certainly combining all of our sales force across the company, all of our channels, we will be bringing those capabilities to all of our customers. One of the things that we have seen in the combination is this idea that customers actually do not want to have more partners. They want fewer partners. And by bringing number one in everything all in one place to our customers, we have seen really a fabulous response. Revenue synergies is greater than we thought, faster than we thought. It is because we brought this broad set of capabilities. As i said, dell emc, vmware, go together like Peanut Butter and chocolate. Emily our exclusive interview with dell Ceo Michael Dell. On monday, amazon spent its first day as the owner of whole foods cutting prices by as much as 43 . Markdown items were seen with orange signs, reading whole foods and amazon with the old and new prices listed. In a sign of how the retailer is changing, the amazon echo was also on sale for a company that is traditionally known for kale. We spoke about this with Olivia Zaleski and james cakmak. Olivia lots of price cuts, we can see them on bananas, we saw them on lean beef, Peanut Butter was a big one. Emily avocados, that is all i want to know. Olivia you care about the avocados . They were down a dollar. My favorite, rotisserie chicken, was down five dollars. Which is a huge price cut. Emily was it crowded . Olivia it was. It was really crowded. I spoke to people who held off on their shop because they wanted to go to the monday i wanted to go monday to get to big savings. Emily interesting, james, that you would see amazon echos in the store. Do you think people will be buying these at whole foods while they are Grocery Shopping . James buying the echos . Emily yeah. James possibly. I do think the echo was actually the First Successful entry into the living room. We are seeing it trying to be copied by google and apple, not as successful as the echo. But when you think about the whole whole foods transaction for amazon, this is just another point to underscore the deflationary impact you are seeing from amazon across all of retail. As you increase the pledge point with the customer, especially as it relates to grocery, i think the opportunity is not just limited to the grocery here, but Bigger Picture into restaurants and prepared foods, and all the way down the supply chain, i think you will feel the effects. A big win for amazon to get this deal to be approved by the sec. Emily within the grocery business, how do you see grocery competitors responding . Whether it is cosco or walmart or kroger . James i dont think you can. The problem is the Business Models are so different. What amazon has the opportunity to do is operate at a target 0 margin. They are able to do that because all the fact that their business is subsidized through the cash flow proceeds from awf. There is no grocery that has that luxury, and no retailer that has that luxury. That is why you continue to see a deflationary impact from amazon. I think as you look longterm, this grocery is a massive step toward capturing an even greater part of the broader economy. Emily coming up, another bloomberg scoop on the next iphone. We will tell you what new tricks ceo tim cook might have up his sleeve when he gets up on stage later this month. This is bloomberg. Emily one of the Worlds Largest drone manufacturers is making a security push. Dji will pay around 30,000 to anyone who finds flaws in the software. The dji Threat Identification Reward Program comes after the u. S. Army ordered personnel to stop using drones made by dji due to security holes. Dji says the program was used to protect users private information. Apple has set september 12 for its most significant new Product Announcement in years. Last week, bloomberg was a first to report on several new features, including a facial Recognition Software to unlock your phone. They are also planning to eliminate the concept of a home button. That is according to people familiar with the gadget. The move would mark the biggest interface change in the iphones 10 year history. Our bloomberg tech reporter mark gurman brought us his scoop. Mark i think iphone users will be very excited about this new phone. Obviously, they have been working on this phone for a long time. Trying out a bunch of new features to make a big splash for the products 10th anniversary. The biggest change, they are getting rid of the home button. It will not be a virtual home button. It will be a new system based around gestures and thumb control. Emily the home button is actually staying on the seven plus, or the seven s plus. They are not going away completely. Mark there will be three new phones. Two of them will have the current design of the 7s. The big changes are happening on the higher premium phone. Emily what else did you see . There are design changes, the screen is taller. Mark what some people dont get is the new iphone will be significantly taller. It is able to fit more content. You will see more text message conversations, more of maps, webpages, other applications from the app store. A big change to the screen. Emily talk to us about what is going on with toshiba and the the chip unit and apples interest in that . Mark apple is always looking for new ways to get components for the lowest cost and the highest quality. They have done so many deals. It is called nand chips. Is an absolutely critical component to the iphone, just as the screen or the cellular reception modem is critical. They want to be able to get as many of those, and obviously, toshiba does great work on chips. Emily what does this mean for apple in terms of performance and supply chain issues . Mark probably little in terms of performance, because man chips are pretty much on par with Storage Capacity and speed. Having more suppliers gives them more leverage. Emily do we know anything more about when we will see this new phone in person . Mark yes. Midseptember is when we understand this new phone will be announced. Emily our bloomberg tech reporter mark gurman there. Apples success this year helped push ceo tim cooks compensation to new heights. Less week, cook was awarded shares of apple stock valued at 90 million. Cooks total surged to 150 million last year, compared to 72. 9 million in 2015. We spoke with anders who wrote this for bloomberg news. He spoke with Caroline Hyde. When he came to the ceo role, apple said, ok, we will give you a massive stock of stock that he will get two increments for 10 years. It was worth about 370 million at the time. A couple years later, it was restructured and split up over the years. Cook, in a typical year, he can collect about 280,000 shares as long as he remains on the job and another up to 280,000 shares if apples share price beats at least two thirds of the companies in the s p 500. They did so in the past three years, so he corrected all those collected all those shares. Caroline i am looking at the pay go function in the bloomberg. You can see how he is really high flying. He is number two at the moment in terms of where he stood previously. Talk to us about how tim cook stacks up versus the rest of the tech ecosystem with the new conversation . In the bigger scheme, it is almost absurd that even tim cooks figure, which is really, really high, does not hit the ceiling when it comes to pay in the tech sector. We have seen mark lore at walmart, who is north of two 200 million in 2016. Prior to that, we have sundar pichai, who also every other year, he gets a big stock grant from google. So even though apples cook gets quite a bit of money, he does not tend to be up at the very top. Caroline nothing like m a. Talk to us about whether or not this will be sustained . Will we always see tim cooks compensation tied to the share Price Performance . Should it be tied to another critical measurement . Revenue, for example . That is a frequent debate among pay consultants and people in the boardroom and the executive suite. Is it share price really the best measure of corporate performance . Because some people say perhaps you should focus on other internal financial matters, such as revenue or product development, which will, in turn, drive share prices. Share price being the ultimate goal, but perhaps not the journey to get there. The way apples award for cook is set up, it is tied to share price. The board can change that. But