36 effective overall in preventing flu illness severe no to send the patient to the doctors office. Global news, 24 hours a day, powered by more than 2600 journalists and analysts in more than 120 countries. Parenti and this is bloomberg. Chang and thisy is Bloomberg Technology. Coming up, peter till Silicon Valley retreat. On he is pulling the plug the bank and setting up shop in l. A. And googles new plan to eliminate popups. And then the new punishment for repeat offenders. And the ceo of the biggest supplier of Semiconductor Hardware expects the industry to keep booming. We will get perspective from Applied MaterialsGary Dickerson later this hour. Billionaire peter thiel is calling it quits in san francisco. He is relocating his personal funds and their 50 member staff to los angeles. According to the wall street journal, the tech worlds bestknown conservative and trump supporter has discussed resigning from the facebook board. Peter thiel set off a firestorm when he supported donald trump in the first place. Talk about that, but first, what do we know about this . It sounds like hes moving his staff to l. A. And some are staying in san francisco. They are already kind of set appear. Here a few house years ago and is said to be just calling it quits. Just is he leaving because he is not well, or why is he doing this . Not according to what hes told some of the people we have talked to. Hes been saying that silicon that there are, Economic Conditions here that make it very expensive and just not a good place to start a business anymore. , many haveentive is reported he is starting a conservative news network. L. A. Is a pretty good place to start a media company. There are a lot of conservative news organizations based out of there like breitbart, drudge. Emily do we know anymore about his media plans . It still seems pretty early but hes also looking to buy gawker, which is not necessarily related. Ellen, the wall street journal also reported he considered resigning from the facebook board and at the least, there was a big tiff between himselftings and thiel about his support for trump. Because thielt supported trump that he was unfit to serve on the board. Others reported that Mark Zuckerberg asked hastings and thiel if they had leaked information. It just seems like there was a lot of friction on the board. It could be related to one of his other complaints about Silicon Valley which is that its overrun by groupthink, everyone thinks the same and there really isnt an acceptance of other kinds of thinking and united felt the same way about the facebook board. Facebook is in an incredibly difficult position. They are under pressure to make dramatic changes. Obviously the accusations that meddling on facebook could have swayed the election. Mark zuckerberg came out when thiel supported donald trump and do you think any of this has to do with some of the struggles that facebook is facing right now . Is thathing about thiel he seems to feed off of friction. It doesnt seem to reflect any plans for him to actually leave that board. Its just part of his personality to the to disagree with people. I think he feels especially like a pariah now after the election and is relocating to l. A. To have some distance. Ill think he will remove himself entirely, he will still be a partner a partner Founders Fund, which is his big vehicle. Emily what does it mean for Founders Fund . Thiel is a big name there. He still has to approve the margin of positions that Founders Fund takes he has other investment vehicles but this is the one that people are most familiar of an think most frequently of when the hear the name peter thiel. Emily houston is this happening, his move to l. A. . Has a house there so he is essentially moving now. Real estate of the investment firms is happening in the next month or so. Its all pretty imminent. Remains to be seen when it actually happens, but its deathly something he is thinking about. Definitely something he is thinking about. E. U. , according to the facebook is not done enough to change restrictive user agreements, calling for stronger rules to punish companies that dont the law. Statement said both should allow users to appeal when their accounts are removed. Up, google is launching an ad blocker for its chrome web browser. We will discuss, next. And if you like bloomberg news, check us out on the radio. This is bloomberg. Continues its comeback. The cryptocurrency hit 10,000 again after a selloff in january sent the coin plunging from its record highs of almost 20,000. Optimism for cryptocurrencies is increasing as a flood of news on regulatory crackdowns has been replaced with more positive headlines. Popups, or play videos with the sound on or ads that follow you as you scroll on the site, nearly everyone has been annoyed by an ad on a web browser, and now google is making some changes to fix this on its own web browser. The Vice President of Google Chrome had this to say in a blog post. For more i want to bring in the ceo source point and the former head of google marketplace. What is your reaction to this . I think theyre coming from a good place and people are really looking at google to clean up the web. That being said, it is relatively heavyhanded and its making it more difficult for publishers to drive revenues in order to keep their business sustainable. When he are in a bad state and its just getting order. The userom perspective, though, these popup ads are of pain and it is hard to get rid of them. Exit certainly is, and advertising has gotten very aggressive. The real future of online publishing is asking for user choices. Emily who would say, yes, i want a popup . Peoplees only very few that can drive subscription revenues, so there needs to be that idea of free in terms of what is the value exchange. Emily theres plenty of other options, arent there . There certainly are other options. That being said, beauty is in the eye of the boulder. Google is sort of almost singlehandedly painting a brush of where these particular ad formats are bad. There may be plenty of instances where they are not bad. Emily how does it compare to policies on other web browsers . Mozilla and private mode ,akes out all the advertising others take out all the advertising. The largest browser in asia also takes all of the advertising out. Is . Y what about safari in private mode they take out all the advertising. Everyone is trying to find the balance between being harsh and keeping users say. Emily talk to me about it from the publishers perspective. You have something you want to advertise. What are publishers deciding between behind the scenes at one of the costs and benefits of their way . The benefit from a publisher perspective is revenue. It have to choose the User Experience that will monetize that particular user while at the same time, keep them coming back. That is the balance that publishers have to weigh every day, and article, and every day. Unilever wants to make sure they are in well lit environments that lynn credibility to their products. They want to have those clear and forms of articles it just makes sense for them. Emily is it realistic, or just a threat . One ceo yesterday was talking about setting those policies and procedures and getting people into reviewing as much content as possible. There are trying to do a good job. It is not realistic to have every piece of content reviewed by a human. We have to do some commendation humans ins as well as order to review that content. Emily right now its just a threat, but do you think that kind of concern about the content on facebook will actually hit the bottom line of facebook . Until they get systems and processes and procedures click clearly in place procedures clearly in place, or maybe a small hit, but they will work hard in making these good environments for advertising. Think you will see a resurgence in Subscription Services. You will also see choice and transparency in the transactions that happened between content creators and consumers and we will see a wide variety of unique pieces of technology that will offer users to be in control of their data, be in control of their attention and actually compensate publishers for that content in a much more innovative way. Emily what is coming in terms of the hierarchy of these platforms . Some have suggested that amazon could actually surpass facebook. Google is clearly in the league but they could surpass facebook has a platform for advertising. Next you also have to think they are superstrong in Subscription Services. Prime,bably subscribe to its not only the next day shipping service, but you can watch tons of content and you can read tons of content included in that subscription. So they are really out ahead of you. I think you will see more Subscription Services both with micropayments as well as macro payments into the future and it will balance advertising and subscription in terms of making publishing sustainable longterm. Emily thanks for stopping by. Cisco shares jumping out to a 17 year high on thursday after a bullish forecast. Cisco is promising increases in revenue after sales rose for the first time in eight orders to almost 12 billion. The company is reducing its reliance on the shrinking market for highpriced hardware and pivoting to software and services. Ceong up, we speak to the of Hotel Tonight. What they are doing to stay out of competition in the battle for your bookings, next. And we are Live Streaming on twitter, check us out. This is bloomberg. Chair said to be the subject of an internal probe thats investigating whether she acted improperly to help Sinclair Broadcasting purchased attribute station. To push for policy changes benefit the marylandbased broadcaster. Sinclairs trying to buy tribune stations in 32 markets. Its being reviewed by the fcc and boj. The accusation absurd. In the increasingly crowded marketplace for online hotel booking, one company was an early entrant in the space. Alex caught up with Hotel Tonight ceo to get the latest on how their continuing to rise above the competition. Take a listen. Because weifferent are mobile only and we initially focused on the mobile only use case of lastminute rooms. Thats how we got a foothold in got a lot of customers use in us and we have expanded since then to take on more and more cases. Our customers are now using us for all of their hotel booking. So easy to book at the last minute and get you the very best deals because we use mobile to target the deals at the right customers. Humansmember if background was interviewing the ceo of travelocity and it struck me how similar a lot of these companies are. I hear you on the lastminute booking, but it seems like a very crowded space. How do you take market share bookings. Com, travelocity, hotels. Com, as you go forward . We focus on bringing something new to customers every time they open the app, so it is better and better every day. A lot of small improvements and big improvements. Thats how we are going to win. When you look at the incumbents most ofdesktop players, their efforts have gone into improving the Conversion Rate of their marketing and marketing efficiency. But providing a great experience for the customer is where were going to win. When you talk about expanding across all of customers needs, the likes of airbnb, theyve businesseting customers as well. What are you doing to grab that Business Share . How is that change in customer apple site appetite going . Quakes we found out of the gate withid Product Market fit Business Travelers. They like to save money and time. You can book a hotel in just 10 seconds and know youre going to have a great place to stay. Will continue to invest in that, tools to make it easier for travelers to share their itineraries with coworkers. I love airbnb. Its a very complementary product and business to us. When you look at them, its going to be a longer lens of stay, further in advance. For us, its a lot of Business Travel and weekend getaways at the last minute. There are going to be many winners in this market. Geographically, where have you had the most success and what is next for Hotel Tonight . We are operational in 30 countries. The u. S. Is our largest market, followed by europe, which is growing nicely for us. Also in latin america and mexico is one of our fastestgrowing countries and we are putting resources into that. Have raise some cash. In terms of e u say you are investing in rmb. Are you going to need more cash on the Balance Sheet . We are profitable as a business. Weve had some Great Investors support us and continue to support us. Right now it is about focusing capital, andthat making a unique and different product experience. Mobile allows us to have the best customer experience. Can have a onetoone conversation with our customers. We can use all the Technology Going into the mobile platforms. Because we are only mobile, we can do locationbased targeting. So you are throwing out a bunch of things that i know a lot of your competitors would be jealous of. You have sold to companies in the past. What is next for Hotel Tonight . Do you want to stay independent . Do you think someone like google could come along and gobble you up for their portfolio . Important for us to deliver incremental revenue, which is different than our competitors. We work hard to provide the targeting, the tools and services so they can feel it about every booking being incremental from Hotel Tonight. An hour loyalty of Hotel Partners is incredible. Emily that was sam shank. Coming up, the ceo of the biggest supplier of Semiconductor Hardware x the industry to keep blooming. We will get perspective from Gary Dickerson, next. This is bloomberg. Start with a check of your first word news. President trump address the nation one day after the worst School Shooting in the u. S. In five years. President trump later this month i will be meeting with the nations governors and attorney generals. We are making our schools and our children safer, that will be our top priority. The president did not call for any action on guns. Nikouthport a, 19yearold on 17ruz has been booked counts of murder. Democratic and already leader Chuck Schumer tweeted after the vote saying in part, if the president would stop torpedoing partisan efforts, a good bill would pass. To answeron refused questions during a closeddoor meeting today with a house panel conducting the russian rope. The panels top democrat says the white house strategist only agreed to answer 25 yes or no questions that had been written other white house. Former advisor bannon reportedly invoke some kind of president ial communication privilege with his refusal. Meanwhile bannon met with Robert Mueller over the course of two days reportedly answered all questions presented by the special counsel. South africas new president said today he will try not to disappoint the people of his country. After being officially sworn to moveice, he promised the South African government passed its years of corruption scandal. President jacob zuma, who resigned wednesday. When one is elected to this type of position, you basically become a servant of the people of south africa. I will seek to execute that task , andhumility, faithfulness with dignity as well. The possibility of a. S. Turkish clash loomed trying tollies are to mitigate some of the worst tensions in years. Secretary tillerson is wrapping up a five nation middle east trip and says the u. S. And turkey share common goals in that country. Global news, 24 hours a day, powered by more than 2600 journalists and analysts in more than 120 countries. Im a alisa parenti. Or of Bloomberg Technology with emily chang is straight ahead. Appliedhis is yousef materials reported firstquarter earnings. The highest analyst estimates and get a Sales Forecast that shows the Electronics Industry remains bullish about future demands. I spoke with ceo Gary Dickerson and ask how long the companys sales run can continue. Take a listen. This is really the most exciting time in the history of Electronics Industry. Technology is transforming Major Industries. Transportation, health care, entertainment, retail, all those different areas. Really is the foundation of those major industry transformations that will generate 20 and the economic value. Our semiconductor business, are displayed business, they are firing on all cylinders and it has never been a better time to be a shareholder of Applied Materials. Emily how long do you think you can keep up that kind of growth . If you look at the Technology Transformations that are happening, over the last three years, for all there has been 80 billion invested in changing transportation. All the Major Industries will change in fundamental ways. And you see smart devices. Natural language processing, all the smart hubs in our homes, eight chips in every one of those devices. The silicon content is increasing as we go through these transformations. Really our business is fundamentally stronger than it has ever been. If you look at these trillions of dollars of changes that are happening i