Bloomberg Adds Analytics Firm Second Measure Bloomberg L.P. has purchased consumer data analytics company Second Measure. The acquisition strengthens Bloomberg’s offerings on company information and market data. Second Measure helps businesses gain insight into their performance and consumer behavior with data analytics services. “Our clients are increasingly incorporating non-traditional data in their investment and business strategy decisions. We’re committed to helping them extract high-value insights from those datasets faster, through innovative technologies and sophisticated models like those developed by Second Measure,” says Bloomberg chief technology officer Shawn Edwards. Vista Equity Partners, a global investment firm focused exclusively on enterprise software, data and technology-enabled businesses, has announced two leadership appointments to its private equity funds.