BMG Selects Google Cloud to Enhance Service to Artists and Songwriters Global music company leverages Google Cloud to meet data and analytics challenges posed by streaming business models News provided by Share this article Share this article SUNNYVALE, Calif., Jan. 21, 2021 /PRNewswire/ -- Google Cloud today announced that BMG, one of the world's largest music companies and a subsidiary of international media giant Bertelsmann, has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business and forges new revenue streams. The music industry is rapidly changing, with streaming now accounting for 56% of all sales globally, while physical sales continue to decline, according to the IFPI's Global Music Report 2019. This fundamental shift to digital means that the volume of data that BMG now manages has grown exponentially, with streaming generating 1,500-2,000x the number of transactions compared to physical albums.