Posted : 2021-02-07 15:11 Updated : 2021-02-07 15:17 Booths set up at the BMW Driving Center on Yeongjong Island, near Incheon, on Feb. 3, to maintain distance between participants of the brand's 4 Series Coupe launch and test event. Courtesy of BMW Korea By Nam Hyun-woo A recent vehicle launch event organized by BMW Korea grabbed the attention of event organizers and public relations (PR) managers here by setting a precedent for social distancing. Automobile PR managers were saying that holding a onetime promotion event is more effective than renting a vehicle to each tester separately, because the former allows articles and promotional postings to be made during a concentrated period of time, while entailing more advantages for managing the test vehicles.