BMW Presented Golden Button Award by YouTube BMW videos on YouTube accessed by more than one million subscribers have earned the German automaker a coveted Golden Button Award. BMW may be the “ultimate driving machine” on the highway, but online the brand is also racking up views and winning over fans. Social media channels are a big deal these days for any car company, and attracting a large following on YouTube is evidence of BMW’s popularity. More than one million viewers followed videos posted by BMW, and YouTube has bestowed the brand with this award in recognition of its success in engaging its online audience.