BOLD Adds New Leadership in Support of Direct-to-Consumer eC

BOLD Adds New Leadership in Support of Direct-to-Consumer eCommerce Growth


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ROGERS, Ark., Jan. 21, 2021 /PRNewswire/ -- Today BOLD Strategies, Inc. ("BOLD"), a strategic eCommerce consultancy, announced the hire of Chase Carter as Director of Creative and Web Development. Carter is an experienced leader with extensive experience in User Experience ("UX") design with brands including Disney, Walmart, Miller Coors, and Dreamworks.
Bold Strategies, Inc., offers the first truly end-to-end eCommerce capability for brands in the consumer packaged goods (CPG) space. Strategy, development, marketing, and analytics are all included!
"Our team was founded and continues to be led by CPG veterans with deep category knowledge."
According to BOLD, this hire supports the rapid growth of the their Direct-to-Consumer (DTC) practice. "Client interest in DTC exploded in 2020 as traditional retail options shut down. Brands now have a greater appreciation for the value of owning their own distribution channels," said BOLD's president Allan Peretz. "The ad­di­tion of Chase to our team brings exceptional strate­gic and tech­ni­cal horse­pow­er to our al­ready outstand­ing web de­vel­op­ment and creative groups."

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