1st April 2021 Boost Drinks is expanding its range of energy drinks with a new Mango flavour, available exclusively for independent retail outlets from 5 April. The Mango energy drink, derived from real fruit extract, will come in a 250ml 59p PMP format, as the functional drinks brands looks to demonstrate its continued support to the independent convenience sector by offering retailers a clear point of difference in their stores over the major multiples. The launch of the new SKU aims to attract new shoppers to the energy drinks fixture, with Mango being one of the fastest-growing flavours in the category, seeing growth of 22% YOY. Flavours now contribute 30% of energy stimulation sales, with more than a third of shoppers revealing they make their purchase based on flavours alone.