Read later Audio version Bosch's journey towards creating a data-driven culture that brings it closer to its customers. For us, the basic argument is that while physical products will continue to exist, they will be superseded by software which extends or enhances the value they're delivering. That’s a worldview that has some serious implications for the work of Florian Bagley, Executive Vice President for Corporate IT at manufacturer Bosch: Applied to us, this means the way we design, manufacture and sell our products and services is changing. The way we interact with our customers, partners and suppliers is changing as well. How do we react to that?