Bossing It: Blair Alexander on Making Decisions Without Fear

Bossing It: Blair Alexander on Making Decisions Without Fear


Bossing It 15 Add to collection
FCB Media MD on always being careful and considered, acknowledging your own mistakes and never being afraid to apologise
Blair Alexander is managing director at one of New Zealand's largest media agencies, FCB Media, who are part of the FCB Global Network.   
With a Master’s degree in consumer behaviour, Blair has a passion for data insight and communications strategy, which he believes is fundamental to driving effective solutions in today's complex landscape. 
Blair's vision to deliver data driven creative media solutions has seen the agency win over 40 Gold awards including three Best in Show awards under his leadership. This year the agency won more golds than the rest of industry combined. 

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