Boutique ice cream makers seeing a windfall as they increase engagement with consumers directly The brand uses palm jaggery, which has a low glycemic index and dates to sweeten their ice creams and coconut milk as the base. Synopsis Luckily, the winds turned favourable in August. The business not only went direct-to-ice cream gourmands via its own website but also started selling through more than 100 retail stores. Emoi even found its way into BigBasket, 24Seven and several other big-ticket frozen food aisles. Anant Verma was faced with tough choices when the pandemic hit his three-year-old premium ice cream business, Emoi, in Delhi. He had to find more customers for the creamy, gelato-style ice creams or wind down.