Brandmovers India partners with Ricela, launches digital campaign to raise awareness on preventing cholesterol The campaign aims at reassuring audiences that they no longer need to calculate every move in fear of a cholesterol spike and that Ricela Gamma Oryzanol is a natural health top-up the heart needs to combat cholesterol and prevent it from forming Click on the Image to watch the TVC. Brandmovers India, the creative digital engagement partner for Ricela by AP Organics, has launched a digital campaign âAb dil ko do health ka top-upâ. The campaign went live as a witty film across social media platforms such as Facebook and Instagram.