Brandon Gonzalez finds creativity in engineering energy efficiency For some, engineering captures the imagination at a young age. But while Brandon Gonzalez wondered at the marvels of his Nintendo Game Boy when he was young, it wasn’t until he took engineering courses as an undergraduate at the University of Pennsylvania that he found his passion. Brandon Gonzalez. (Image: Penn Engineering Today) Gonzalez credits his introductory courses in computer systems and electromagnetism as the reason he is focusing on electrical and systems engineering in his master’s degree program at Penn Engineering. His master’s thesis outlines his work developing novel forms of computing and making them as efficient as possible. His research combines a focus on embedded systems, signal processing and electronics design to support two companies based in the Pennovation Center, the business incubator and laboratory that aligns researchers, innovators and entrepreneurs to commercialize research discoveries.