Brands Reaped the Benefits of Cobra Kai’s Netflix Bump, Even Without Ads The biggest boost went to Coors Banquet Beer In a four-week timeframe last summer, Cobra Kai accounted for 20% of the audience exposed to the Coors brand on TV. Netflix March 16, 2021 Coors Banquet Beer, Dell and Mercedes-Benz all got a big boost when YouTube original series Cobra Kai migrated to Netflix last summer. The brands contained within the show as part of product placements were exposed to millions more consumers, many of which don’t watch any linear television, according to new data from Nielsen.