Bread makers on spot over false product claims : vimarsana.c

Bread makers on spot over false product claims


Bread makers on spot over false product claims
Monday May 24 2021
By ELIZABETH KIVUVA
Some bread makers have been hoodwinking consumers with misleading and false product information in a bid to increase sales, a probe by the Competition Authority of Kenya (CAK) has revealed.
While not disclosing the brands engaging in the malpractices, the regulator on Monday ordered all bakers to adhere to the Competition Act and other relevant standards.
CAK said the bakers failed to provide manufacturing and expiry dates on bread wrappers, while others printed them illegibly on the seals.
Further, others falsely claimed the bread contained milk or butter where it did not, while some did not disclose the ingredients of their fortified products.

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