'); }); During pre-Covid times, all Bollywood films mandatorily followed the eight-week rule when it came to digital release. In other words, a film could release on an OTT platform only after 8 weeks of its theatrical release. Post-lockdown, the filmmakers however have been demanding for shortening of this window. The multiplexes, naturally, have thwarted this idea as they feel it can eat into their business. Interestingly, all the Hindi films that have released in cinemas since November have nevertheless followed the old directive. Meanwhile, the South makers have successfully changed the rules. Vijay’s super-hit film, Master, released within 16 days on Amazon Prime. The Telugu Christmas hit,