BTS’s V addresses the decision behind coining the phrase ‘I Purple You’ Entertainment BTS’s V addresses the decision behind coining the phrase ‘I Purple You’ BTS’s V recently got candid about the origins of the phrase ‘I Purple You’ and its monumental fan following. According to Showbiz Cheat Sheet, this claim was brought forward by BTS’s V during a recent interview. There painted a picture of the exact moment V saw ‘I Purple You’ in action at a concert. He was quoted saying, “6At the time, ARMY had covered their ARMY Bombs [light sticks] with purple cloth so that the light shone purple.”