Bumpy day, but is Burberry PLC still a long-term winner? The shares closed the day down 4.2% and were off almost 9% earlier in a roller coaster session It’s been a bumpy old day for investors in Burberry PLC (LON:BRBY). A cursory glance at its prelims suggested the luxury clothing and accessories group was faring well in the aftermath of the pandemic. It reinstated the dividend payment buoyed by a strong second-half bounce-back, while profits surprised on the upside. The depressant appears to have been Burberry’s most recent sales performance versus rivals such as LVMH and Hermes, which are further along the road to recovery.