Appleton Downtown Incorporated is hosting its first downtown-wide business bracket challenge. It all begins today and runs for three weeks. Lynn Hardy thinks it’s a great way to discover all the products and services local shops and restaurants have to offer. Over 30 businesses will compete in the online contest. The champion product for each bracket won’t be the only winners. The person with the most accurate and complete bracket at the end of the challenge will also win a prize. Voting ends April 4th.