By Coulter Regal, CFA, Associate Product Manager When people first hear about an investment strategy that targets stocks with the most positive sentiment based on social media chatter and online discussions, they may be quick to assume that it is full of nothing but the latest growth or momentum stocks. However, a closer look at the strategy and holdings paints a different picture. A Unique Blend of Styles and Stocks Looking at the top holdings of VanEck Vectors Social Sentiment ETF (BUZZ), you might see some of the expected names like Tesla, Apple, or Amazon, however, you can also find some rather unexpected names like Ford Motor, Boeing, or Walt Disney as well. This unique selection of stocks is created as a by-product of the online discussions people are having about a wide range of investments. Whether growth or value focused, momentum driven or contrarian, short-term or long-term, investors can be bullish on particular stocks belonging to any of these factors. Combine the style agnostic nature of sentiment, with a monthly rebalance and the result is a strategy comprised of a blend of styles that can shift as market environments and sentiment change.