In this Article Bamford Watch Department (BWD) is at the centre of a four-brand collaboration that started when modern artist Daniel Arsham made enquiries about a custom watch. Arsham initially approached BWD founder George Bamford two years ago, asking if his customization studio could create a unique Franck Muller Casablanca for him. “As we were talking about all of the different details on it, things got more and more intricate and complex,” explains Arsham. “I started thinking about ideas for engraving onto the case and how we could work with Johnny [King Nerd] and integrate the original design ethos of the dial with the Arsham Studio monogram.”