Can AI transform churn risk assessment, or is it an efficien

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Summary:
Each quarter the Oracle CX team brings out new CX functionality - and I come up with something new to argue with them about. This time, we delve into AI advancements in churn risk and subscription management. But is this just an efficiency play? Let's debate.
(Oracle's Nate Skinner talks SaaS churn and AI)
With Oracle's May 2021 updates, we've got a slew of new functionality to consider, from in-game 3D advertising to subscription management.
But my question is always behind the curtain:
Why does this matter to customers? And: what trends are driving this functionality?

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