In October 2018, the Michigan band Greta Van Fleet released their debut full-length album, Anthem of the Peaceful Army, to high sales figures and a wave of backlash, two unusual things for a group of musicians barely out of their teens. In the same week that the album sold over 80,000 units and landed at number three on the Billboard 200, it occasioned a striking instance of dude-on-dude combat over what exactly it means to make classic rock in the 21st century. A humorously overblown negative review on Pitchfork derided their midwestern-basement devotion to Boomer heroes. It was soon followed by a brutishly impassioned defense from Barstool Sports, who asked, “Did Greta Van Fleet Fuck Somebody at Pitchfork’s Girlfriend?”