Cancelling MyPillow: How a product can spark an identity crisis Weâre sorry, this service is currently unavailable. Please try again later. Dismiss By Elizabeth Chang Save Normal text size Advertisement Washington: Mike Lindell, chief executive of MyPillow, is making life uncomfortable for some of his customers by continuing to promote the false claim that the 2020 election was stolen from Donald Trump. Calls for boycotts have flooded social media sites, several major retailers have dropped his products (sparking counterprotests), Parkland school shooting survivor David Hogg has expressed interest in starting a rival company, and some consumers have thrown their pillows in the bin.