Share In images to accompany the campaign, the brand ambassador wore a funky pair of black leggings with 'Free Forever' printed on the legs and a rainbow Puma logo. Her brunette locks were loose in soft waves and the star donned colourful eye makeup as well as rainbow love hearts on her arms. Beautiful: The LGBTQIA+ activist, 28, looked incredible in the campaign images, sporting a white T-shirt with a rainbow Puma logo Talking about the Forever Free Pride Collection Cara said: 'I'm incredibly excited for the impact we will be able to make financially with the generous pledge PUMA has made to my foundation – there are loads of many deserving organisations that I'm looking forward to supporting.'