Central gets psyched for Bell Game Head coaches share excitement ahead of Imperial Valley tradition - News 11's Wiley Jawhary reports EL CENTRO, Calif. (KYMA, KECY) - Central Union High School is excited for the Bell Game taking place Friday night. News 11's Wiley Jawhary spoke to the coach and athletics director in regards to why they think this years bell game is extra special. The 77th annual bell game is set to take place tomorrow night between the Wildcats and the Spartans, our reporter Wiley Jawhary joins us from central union high with a preview. For the past three years the Bell has been with the Spartans. Many are looking forward to this years bell game, most importantly continuing the tradition.