CFOs Urged to Redefine Roles to Match COVID-19 : vimarsana.c

CFOs Urged to Redefine Roles to Match COVID-19


Bennett Oghifo
As organisations enter recovery phase in the wake of COVID-19, experts have said new challenges and realities would need to be approached with technology at the center.
According to Chief Finance Officer (CFO) for Middle East Africa Emerging Markets at Microsoft, the setbacks experienced as a result of the pandemic have been unlike any seen before, adding that the impact seen on the financials of industries and organisations across the globe has been unprecedented, with many not surviving to this point.
Bouarfa said in a statement that CFOs and finance teams, globally, have been hard at work – leading their organisations through the immediate crisis, ensuring the safety and protection of employees, suppliers and key stakeholders; collaborating across functions; assessing liquidity and conserving cash – reaching out early and often to investors to reset performance expectations.

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