Change The Lens and UTA Brand Studio unveils a powerful new identity system The CTL identity is bold, inclusive and universal – a reminder to the world of the reasons for posting a black square on social media last year. Words Share Think back to a time in June last year. It may feel like a lifetime ago, but it was a time of great change. Not only were we hit by various iterations of lockdowns, we also saw a rise in solidarity for the Black Lives Matter movement, following the death of George Floyd and many others. This sparked a social media demonstration called Black Out Tuesday: a move that inspired the masses to post a black square on their grids. With this came a rise in debate and the sharing of the Black experience in the creative industries – call-outs were made to those not doing enough in terms of diversity and change was finally on the horizon.